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The Zeigarnik Effect

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How to overcome procrastination in 5 minutes

Procrastination. It’s the favorite pastime of busy professionals, students, and homemakers. Yet it appears that Zeigarnik effect may be the answer you’ve been looking for. The Zeigarnik Effect? It this the latest installment in Marvel’s Thor movie franchise? No, it’s the technique Instagram co-founder Kevin Systrom uses. It’s safe to say that Systrom could be called a ‘smart guy’. Procrastination is primarily built on fear, fear that the task at hand is too difficult or will catapult us into a mental state of sheer misery. What’s to be done?

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