Words matter- Here are 5 you’ll want to start using

Words. Quite frankly I have long been fascinated with the power and nuances of our vocabulary. Here are 5 Power Words you can use when meeting with your prospective borrowers.

1- Because. One of the most powerful yet overlooked influential words in the English language. Because encourages compliance, asks for cooperation, and provides justification for what you’re asking for. “I would suggest we complete the application today because that will…
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