What if they’re wrong?
When common knowledge & the status quo are wrong
History is replete with examples of when commonly accepted wisdom was flat out wrong. Remember the doctors who treated an ailing President George Washington with bloodletting- so much so that they hastened his demise? What about the use of home equity or reverse mortgages?
What will you do next?
Reacting is normal but what’s next?
When the stock market tanks 800 points in one day or your family doctor tells you that your recent bloodwork is concerning you naturally react to a stressful situation. The Greeks and early Stoics called this ‘phantasiai’, or the immediate impression you form. The question is what will you do next?
Finding the win
Close more loans with these 6 techniques
What Mad Men’s Don Draper can teach us
Don Draper was not the most ‘principled’ man in the hit series Mad Men, but he did reveal several ways to project confidence and push one toward closing the deal…
Don’t disappear
One size doesn’t fit all
Why HECM sales strategies are valid, even if they don’t work in your market
There are niche marketing strategies that some originators are using to generate several applications each month. However, some originators have not seen results from the HECM for Purchase (H4P) or networking with financial professionals. Does that make these marketing approaches invalid?Â