Do you know who gets the most likes, engagement, and interaction on social media? Those who post video content. Worried you don’t have what it takes? Don’t. Here’s how...
After walking out to my car the find a fresh yellow blanket of pollen, and sneezing so loudly I wondered if nearby drivers could hear me, allergies came to mind. Top of mind.
Allergies are our body’s immune system reacting abnormally to a foreign substance it sees as harmful. We are familiar with common allergies, but what about mental allergies? That is how we react to negative stimuli or situations in our environment.
One effective method is immunotherapy. Immunotherapy patients with severe pollen allergies have minute doses of the offending allergens introduced into their bodies in increasing doses over time until the body produces its own immunity. Applying this method to mental or emotional allergies has its merits as well. If you’re fearful of a specific situation, make it a point to place yourself in that circumstance and practice a new more effective response.
If you find yourself riddled with anxiety, begin to employ healthy methods to reduce and ultimately sooth your troubled mind. Are you continually vexed with rudeness, dishonesty or selfishness? Make it a point to eliminate all contact with toxic individuals whenever possible. Living with allergies is no fun, but doing nothing to treat them is even worse. What mental allergies do you encounter and how do you overcome them?
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Let’s talk about social media and blogs. Smart Insights, an online publisher and learning platform that helps maximize their online marketing, shows us the importance of having a consistent social media presence. They found that 82% of baby boomers use Facebook, 60% spend time reading blogs, and more than half will visit your company website when seeing your social media post.
So what does this tell us? First, now is the time to ensure you have a steady stream of relevant and compliant content to post on your social media channels. Always check with your broker or lender first. Many can assist you in providing the content you need. Second- look at your company’s website. Does it list you as one of their current reverse mortgage specialists? Boomers visit company websites to see if the lender behind your post is established, reputable, and professional, Third- consider blogging. Well-written blog articles help establish your credibility and expertise. Your lender or broker may have a blog, and you can also create your own in our turn-key reverse mortgage website creator MyLoanOfficer. Marketing online doesn’t have to be rocket science, it just takes a little know-how and planning.
If I were to go back to originating reverse mortgages today I can tell you exactly what I’d do. First I would get myself a professional website- after all- who wants to do business with someone who cannot be found online? Very few would.
Next, I would hire an SEO expert to get my website ranked on the first page of Google knowing that the vast majority of those searching for services online rarely ever go to page two, or much less page three. Then I would be a joiner! Join my local
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The dichotomy of control is perhaps one of the most powerful ways we can stop needless worry.
Do you a problem? No- then be at peace. Can you fix it? Yes- then do your part and don’t worry. Reinforce what is inside your control and forget that which is not...
Modern philosopher Nassim Taleb has warned of the “narrative fallacy”—the tendency to assemble unrelated events of the past into stories. These stories, however gratifying to create, are inherently misleading. What’s need is a strong sense of objectivity. A difficult task when it comes to ourselves, and perhaps our chosen profession. Yet, that objectivity is key to helping us take the steps toward improving our business, personal life, and even our health.
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Sales is a tricky business and can tempt you to ‘put on’ a different persona which can sabotage your sales success. This week we look at five keys to remaining authentic…
In his New York Times column, Kevin Roose writes, “if you’re anything like me — and the statistics suggest you probably are, at least where smartphones are concerned — you have one, too”. He notes that unlike addictions that carry a stigma, such as alcohol or opiates, phone addiction is largely accepted. Accepting that his phone use was a problem he enlisted the help of Catherine Price, a fellow journalist, and author of “How to break up with your phone”- a 30-day guide to breaking phone habits.
Here are a few of Catherine’s techniques Kevin put into practice that we should perhaps consider…
“If you seek tranquility, do less”, said Roman Emperor Marcus Aurelius. Note he didn’t say do nothing, just less. Less of what? Less of what matters least and more of what matters most.
This week’s challenge is to keep a time diary. Whether it’s on your computer, calendar or a notepad doesn’t matter. Just log down how your time is spent, including what you do when you get home- dinner, watching television, reading, etc. Next Friday review how you spent your time and ask yourself if this is your highest and best use of your time. Do our activities match my stated goals and values?
When we do less, what we do get’s better. Our remaining..
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Perhaps the strongest force on the planet lives between our ears- emotion. When it comes to our emotions we have two choices: learn to manage them or remove ourselves from the circumstances which trigger them. For most, the latter is not an option and truth be told one can only run so far from the things which stir negative feelings.
That said, consider for a moment that your emotions as a…
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