The reality is, over half of those 80 or older fall every year. Even if a senior falls and is uninjured, if he or she can’t get back on their feet, they’re in trouble.
Continue readingThe Mavens of Creative Aging
Are your reverse mortgage prospects mavens? Are you? According to Wikipedia, a maven is “a trusted expert in a particular field, who seeks to pass knowledge on to others”.
Continue reading8 Ways to Reach Boomers & Their Parents
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You know how to reach reverse mortgage prospects. Between your own marketing expertise and all the tools, training and technology available from ReverseFocus.com, you’ve got lead generation down to a science.
But with the Boomers now a “sandwich generation” — as well as those on the oldest end of the spectrum potential reverse mortgage candidates themselves — it pays to appeal to both Boomers and their parents for maximum impact.
Here are eight creative ways to reach both audiences:
- Develop webinars to attract internet-savvy prospects, and consider catchy titles such as “Heart to Heart for Your Smart Future”.
- Contact medical doctors, chiropractors, integrative medicine clinics and other health service providers popular among Boomers who work with a senior population, and ask about holding talks or workshops there. Emphasize the win-win: you’ll bring potential new business to their door.
- Offer midday or after work talks at YMCAs, churches and synagogues, Lion’s Clubs, Elks Lodges, and similar membership organizations. Large corporations may even be willing to hire you to give workshops (e.g., a lunchtime talk series) as long as it is informative and not sales oriented.
- Discover where Boomer women in your region convene: women’s business networking groups, college alumni events, wellness conferences, etc., and offer a talk on the benefits of creating solvency for older women, particularly if they live alone or believe they may in the future (single, widowed, divorced, etc).
- Research city guides of community services and target these service centers as possible speaking venues.
- Blog! The simpler and shorter the article, the more likely it will be read — and shared via social media. Make a list of topics or questions Boomers and their parents might most want to know more about (not only reverse mortgage information, but anything relevant to aging in place, their home, health, finances, etc.)
- Arrange a roundtable conversation about hot topics, such as “The challenges of aging” or “How to navigate and work through conflict,” that will appeal to both Boomers and their aging parents.
- Contact estate planning attorneys, mediators, therapists, libraries and other sources that accept for-profit organizations as speakers (emphasize your senior service focus).
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The more relaxed, healthy and well rested you are, the better you’ll be able to listen and the more thorough and specific the service you’ll provide. Here are seven ways to improve your workplace, mood and manner:
Continue readingListen Up! Six Self-Sabotage Scenarios to Skip
Most people, however — including those who grew up to become reverse mortgage professionals — were not trained in the art of deep listening along with their ABCs.
Continue readingLife In the Technosphere, Part 2: Aged to Perfection
Reverse mortgage-aged adults are embracing technology, and aging itself, in ways that may surprise and delight you.
Continue readingLife in the Technosphere, Part 1: Step Away from the Screen
In reality, our mobile devices are running (and potentially ruining) our lives, not the other way around. We are consumers to the nth degree; our insatiable hunger feeds on an exponentially multiplying array of apps and ways to use them.
Continue readingThe New Longevity (Part 2): Turning Back The Hands of Time?
In the interim, the upcoming generation of reverse mortgage prospects is reinventing the concept of how and when to die. Just as Boomers have reinvented retirement from a time of withdrawal and relaxation to one of encore careers, they are reclaiming death from fear, pain, and suffering to a time of dignity and control.
Continue readingThe New Longevity (Part 1): Gender Roles and Work
While women have always earned less than men for comparable work, senior women experience sexism just as much if not more than their youthful counterparts — and a longer lifespan doesn’t balance this equation.
Continue readingSocial Capital, Not Social Media, Is Key to Success
If social networks are information superhighways, social capital is the resulting value of these connections based on the relationships between senders and receivers — the degree of trust, friendship, shared experiences and “give-and-give” that surface over time…
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