The NRMLA is holding its Annual Meeting & Expo in San Antonio, Texas October 15-17th. What may be less apparent is how to best utilize the occasion so you get the most out of the convention — without wasting time or burning the proverbial candle at both ends…
Continue readingScare Tactics
Many seniors are becoming wise to telephone scams telling them they’ve just won a sweepstakes, they probably feel they can trust what they read in Time magazine, or what an elder abuse attorney shares in a letter. Both recent scenarios entail gross misrepresentation of the reverse mortgage industry — and mislead seniors by what should be trustworthy sources of information
Continue readingHow to choose a reverse mortgage professional.
This may seem an odd subject, given that you already know who you are and what you do. But how well does your target audience understand exactly what a reverse mortgage originator/loan officer does — and how to find the best one for their needs? A great tool for building your credibility with potential borrowers.
Continue readingWhat’s your why?
The philosopher Nietzsche said, “If we have our own ‘why’ of life, we shall get along with almost any ‘how.’” So while you’re a reverse mortgage professional in your business life, understanding your “why” can add a whole new dimension of meaning to the people you serve, to everything you do.
Continue readingTiming + Tracking + Listening + Talks = Success
There might be something embedded in our collective consciousness about autumn that signals, “Down to business.” An inner wiring that trips a lever when the weather begins to cool.
Continue readingLong-Term Service with a Smile
While customer service may be overused as a catchphrase, you can’t overdo customer service delivery. On the contrary, all too often in business people pay lip service to customer service…
Continue readingRetirement Readiness Quotient: 12 Questions
Gene Cohen, M.D., Ph.D., has developed a 12-point questionnaire to help people determine their Retirement Readiness Quotient. You may wish to share it with your reverse mortgage prospects. This tool could also be part of a presentation…
Continue readingQR Codes: Beam Them Up!
Though QR codes may look like an alien language, the letters stand for “quick response”. The black-and-white line and dot patterning is an easy way of accessing information mobiley
Continue readingCelebrity Seniors
TV or not TV? That is the question. While these names might summon more than a little nostalgia, it’s also true that today’s senior — increasingly, an aging Baby Boomer — is a far cry from those of yesteryear…
Continue readingIndependence Day
It’s almost Independence Day…but as we grow older, and as the need for assistance increases with age, independence again becomes a questionable commodity.
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