By Amara Rose
Aging in place. It’s a relatively new term for a very old concept: remaining in your own home as you grow older. Once upon a time, this wasn’t an issue. Continue reading
Marketing to the Mature Home Owner
Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we’re all simply adults. Some just have more life experience.
Continue readingCalifornia RM originators with insurance license dodge a bullet
The bottom line, if your hold an insurance license and originate your in the clear, just act ethically and don’t cross-sell.
Continue readingAre you mentally paralyzed?
You must never allow yourself to become so upset that you become Mentally Paralyzed. Think about this for a second. What you do right now will determine your income 3-6 months from now. Do nothing and you will earn ZERO 3-6 months from now.
Continue readingNews you can use for FREE publicity
Hidden in all this noise is a real opportunity just waiting for you. Capitalize on these breaking news stories by reaching out in your local community and positioning yourself as the calm voice in all this negativity and uproar.
Continue readingTen reasons to smile this last year
“What?” you may be saying. Really? This last year has been one of the most challenging in recorded history for our industry. True enough. But yet there are ten reasons we can smile in 2010.Continue reading
Goodbye HVCC?
The Federal Reserve has passed an interim rule (read more here) that effectively eliminates the controversial HVCC (Home Valuation Code of Conduct). Many originators and industry professionals agree that appraisal independence is needed but not on how to achieve that end. Without the HVCC will much really change? What are your thoughts?
Post your comments below…
So what’s your Reverse Mortgage Marketing plan?
The HECM Saver and continued low interest rates along with the lower PLF (Principal Limit Factor) floor of 4.99% have presented some opportunities for the coming year. The question is “what is your plan” for the coming year?
Continue readingA new disclosure form for refinancing?
If it seems like the purpose of this article is to throw ice water on the enthusiasm expressed in the industry about switching and higher proceeds, in small part it is. It is also to help originators understand how much a small increase in backend fees can mean to a senior. Nothing speaks to the concerns of seniors like seeing if they live until 100 in their present home
Continue reading2011: Year of Recovery?
A bullish outlook for 2011…
We have just finished perhaps two of the most challenging years the reverse mortgage industry has ever faced. The 2009 PLF (Principal Limit Factor) cuts, plunging home values and economic uncertainty have resulted in a 31% reduction in reverse mortgages for the fiscal year 2010. The saying “when you’ve hit the bottom there’s nowhere to go but up” comes to mind. Perhaps.Continue reading
