“My best predictions are always for the past” one said and I couldn’t agree more. I am hesitant when it comes to predictions but here are a few we will venture to make for 2015.
Continue readingBefore the Damage is Done
We’ve all read or seen them and utter a collective ‘ugh’ or fume after the fact. Negative and misinformed stories in the press or television on reverse mortgages. Looking back and reflecting on this unfortunate and recurring ignorance by so-called experts I began to ask myself ‘what could we have done differently’?
Continue readingMarketing Psychology: Brand Aid for Brand Y-O-U
With the explosion of the Internet and, more recently, social media, being branded is no longer the purview of cattle. In fact, if you don’t clearly define your brand, you might resemble another farm animal: sheep.
Continue readingFox Business on Reverse: Neither Fair or Balanced
Last week Fox Business posted an article entitled “10 Reasons Not to Take Out a Reverse Mortgage” . Everyone loves a top ten list and one would think such a list from a well known business site would be rooted in truth. Unfortunately Fox’s post is neither fair or balanced…
Continue readingWhy New Year’s Resolutions Don’t Work
New Year’s resolutions rarely stick. In fact they may be sabotaging your goals. Why resolutions are not a good idea and rather…
Continue readingThe Year in Review: Top Stories from 2014
During the past year the reverse mortgage industry has experienced drastic change. Our top stories for 2014 highlight the addition of new HECM Products, the Extreme Summit, the revised Principal Limit Factor tables and the inclusion of non-borrowing spouses, the HECM Financial Assessment, the impacts of double digit interest rates, and how a reverse mortgage fits into modern retirement planning.
Continue readingHappy Holidays from Reverse Focus
Our team at Reverse Focus would like to extend our personal thanks to all the members of Reverse Focus. It has been an honor and a pleasure to work with you this year.
Continue readingExpert Says Take a Reverse Mortgage Now
One well recognized mortgage expert, The Mortgage Professor: Jack Guttentag. He advocates taking a reverse mortgage now rather than waiting…
Continue readingAvoiding the Business Grinch
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Seizing the Holiday Season for Business Planning & Growth
[CORRECTION]: The Financial Assessment goes into effect March 2nd, 2015, not the 15th as I erroneously mentioned in the video]
It’s the season of winter cheer, eggnog, ridiculously big meals, gifts and unfortunately the business Grinch. The Business Grinch appears every December attempting to steal our productivity, well intentioned plans and goals for the coming year. What are some ways you can prepare to avoid the business grinch? Let’s look at a few ways to better prepare and maximize this season.
1- Projects. Begin by making a master list of the projects you wish to accomplish this year. Break them down into smaller action steps and then
2- Time block your calendar. Time block the days and times you will dedicate to your project actions. Also time block out recurring activities that are the backbone of your business such as outbound lead calls, follow up, professional networking, conferences and more.
3- Reexamine your marketing plan. We should anticipate a rush of new applicants in January and February in anticipation of the Financial Assessment which goes into effect March 15th. The question is what happens after? Here is where you will need to…
Download the video transcript for this episode here.
Looking for more reverse mortgage tools, training & technology? Visit ReverseFocus.com today.
Becoming the Older Generation / Part 3: Getting Retirement Right
Rightsizing for retirement means getting finances in order, along with possessions and perspective for the next phase of life. A reverse mortgage may offer a way to meet these goals, by augmenting style and substance with a sense of security.
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