The chief concern amongst many is the new financial guidelines will further shrink the pool of eligible borrowers at a time when reverse mortgage production is low. However there is another facet of the financial assessment that can be easily overlooked; reducing headline risk.
Continue readingDigital Edge
Most of us are aware that a growing number of seniors and retirees are online. From social media, web browsing and email our target market is online more today then ever before. The question is how do we leverage such a medium to keep our prospective borrowers engaged?
Continue readingSummer Special: Delicious Days Ahead!
Here are a few creative ways for reverse mortgage professionals to celebrate with seniors all year long: unusual monthly holidays that, with a little ingenuity, could be customized as ongoing marketing events.
Continue readingMay Top 100 HECM Lenders
Download your May Top 100 Retail HECM Lenders Report Here.
This report was compiled from data courtesy of Reverse Market Insight.
The Apocalypse that Isn’t Coming
Reaching retirement goals requires hope. A hope for a better future bolstered by small concrete actions taken today. We should avoid any appeal to fear and sell the vision of a more secure retirement which is the greatest motivator.
Continue readingThe Mission Remains
Over the last several years we have seen HUD reshape the landscape of reverse mortgage lending. Reduced principal limit factors, first year distribution limits and the upcoming financial assessment leave some wondering if we will be able to serve senior homeowners who will truly need our services…
Continue readingSafe At Home (Part 2): Your Identity
Easier and more common ways identity thieves steal seniors’ personal information involve “contests” and, perhaps surprisingly, Medicare. Here are some scenarios and solutions to help your reverse mortgage clients and prospects protect their assets…
Continue readingA Sick Housing System?
As a reverse mortgage professional have you ever pondered the forces behind our housing market? What makes the lending world keep running? What natural or artificial forces are at play that influence home prices and affordability?
Continue readingJust How Far?
Having conducted over one hundred training sessions with fellow reverse mortgage professionals a common question is raised. Just how far should I go in following up with a potential borrower? Unfortunately many stop after one attempted phone call or if the prospect shows any signs of disinterest. This is tragic since the the majority of homeowners we contact are not ready to jump on board, sign the application and schedule counseling during our first encounter.
Continue readingWhat Are You Really Afraid Of?
Fear of aging is no different, in essence, from any other fear. Yes, growing older involves loss, as does every life stage. If we’re growing — not just physically, but mentally, emotionally and spiritually — we’re always saying goodbye. And also hello.
Continue reading