Download your March Top 100 Retail HECM Lenders Report Here.
There was substantial movement in the top 10 for March endorsements. See all of the active lender rankings in this month’s report.
This report was compiled from data courtesy of Reverse Market Insight.
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You know how to reach reverse mortgage prospects. Between your own marketing expertise and all the tools, training and technology available from ReverseFocus.com, you’ve got lead generation down to a science.
But with the Boomers now a “sandwich generation” — as well as those on the oldest end of the spectrum potential reverse mortgage candidates themselves — it pays to appeal to both Boomers and their parents for maximum impact.
Here are eight creative ways to reach both audiences:
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Remember Blockbuster Video? The drive you and your family would take to peruse shelves of video titles which were usually not alphabetically organized may have been part of your weekend routine? In those bygone days the internet was generally slow and Netflix only mailed DVDs having not yet begun their now ubiquitous steaming service. Blockbuster was slow to market a streaming video service and consequently was forced to close over 300 of it’s retail locations a few short years later. So how does one avoid the same fate? In order to survive businesses and the reverse mortgage industry must adapt to both culture and technology.
It’s no secret our industry is in a state of flux. What worked yesterday most likely will not be effective today. In the mid-2000’s reverse mortgage marketing relied heavily on direct mail campaigns followed by face to face meetings in the borrower’s home. As direct mail waned and national television ads began the shift toward call centers began in earnest. The greatest generation from World War II preferred doing business at the kitchen table while younger retirees preferred a more arms-length encounter…
Download the video transcript here.
Looking for more reverse mortgage news, technology & training? Visit Reverse Focus here today.
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Fuggetaboutit! It’s the quintessential New York phrase made famous in films like Donnie Brasco, Good Fellas and the Sopranos to name a few. While there are many definitions of the phrase the most common is to let go of an issue or problem not worth the additional mental or emotional energy. When it comes to managing our work day perhaps this is a phrase we can adopt. File it and fuggetaboutit! Most of us as reverse mortgage professionals manage vast amounts of information: Call backs, applications, conditions on a property, booking a speaking venue, ordering leads and more. Quite frankly we cannot manage these tasks efficiently without a system. One system I have grown to love over the years comes from productivity guru David Allen in his book “Getting Things Done”. Allen describes a system of 43 folders. One manila folder for each day of the month (31) and one for each month of the year. It works like this. You receive a form in the mail today March 28th that needs to be mailed back by next Friday. You simple put the paper in your folder marked the 31st or 1st. Fuggetaboutit! As each day of the month comes you pull the file out for that given day. Guess what?
The more relaxed, healthy and well rested you are, the better you’ll be able to listen and the more thorough and specific the service you’ll provide. Here are seven ways to improve your workplace, mood and manner:
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As a child growing up in the pentecostal church I often heard adults speak in hushed tones about the coming revival. Good things were just right around the corner. As I grew older I realized the promise of revival was a motivation for the faithful to endure despite present circumstances. Similarly there are more stories, rumors and hopes that the reverse mortgage industry will experience it’s own revival in the coming years. An article last Monday in Reuters entitled “U.S. retirees return to reverse mortgages, big banks stay away” addresses the baby boomer wave and the increasing need to fund retirement. It opens with “U.S. baby boomers desperate for retirement income are increasingly turning back to a financial product that, after the housing bust, had been left for dead…
See Secruian’s retirement study here
Download a transcript of this episode here.
Looking for more reverse mortgage news, training & technology? Visit Reverse Focus today here.
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Have you ever asked yourself the question ‘how would I live if I had no fear”. While no fear makes for a great slogan on clothing and energy drinks, how does one live a ‘fearless’ life? Unfortunately there is no magic cure to abolish all traces of fear from our lives. However we can begin the process of imperfectly living a fearless life by taking a few practical steps each day. Here are just a few. 1- Recognize that fear saps our energy and stops us from…
Download the video transcript here.
Looking for more reverse mortgage news, training & technology? Visit Reverse Focus today here.
Most people, however — including those who grew up to become reverse mortgage professionals — were not trained in the art of deep listening along with their ABCs.
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Beyond keeping up with product and regulatory changes is remains the difficult task of doing business in the brave new world of reverse mortgage lending. Originators are feeling the impact with fewer borrowers qualifying due to lower principal limits or lending ratios while lenders seek to adjust to lower revenues in the wake of HUD’s eliminator of the standard fixed rate’s loan.
Much of the pain can be attributed to the protracted process of redirecting our focus to a new demographic. Case in point, the typical needs based borrower. These individuals are most vulnerable to not qualifying due to…
Download a copy of the video transcript here.
Looking for more reverse mortgage news, technology & training? Visit ReverseFocus today here.
Reverse mortgage-aged adults are embracing technology, and aging itself, in ways that may surprise and delight you.
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