Using location shoots to engage potential borrowers and stand out above your competitorsLast week we talked about social media marketing. This week we take a short field trip for a remote shoot showing you how to tell a compelling and personal story that sells…
How to be THE expert on social mediaWhen it comes to advertising on social media you must comply with a myriad of compliance issues? But what about opening up the conversation on topics related to retirement, outliving one’s money, or aging in place? This week we share some strateges to get you started…
Email & phone calls have their limitationsI was reminded last week when conducting a Skype video call how emails and even phone calls can fail to create a personal connection. Have you ever considered making a video call with your prospective borrowers or those going through the applicaiton process?
*There is no transcript for this week’s episode.
As much as you may dread the sound of your alarm clock each morning, nothing’s worse than chaos as you begin your day. When it comes to starting your day you want the safety of a routine that prevents your morning from crashing into mayhem. Even better, an effective morning routine generates momentum that will carry you throughout the day. With that in mind, here are several tips you can put into practice, several which I use myself.
Decrease your decisions. The fewer choices you have to make each morning the less stress you will feel. Many, myself included, eat the same breakfast each and every workday morning. Check your wardrobe and layout your clothes for the next day. Pack your briefcase or tote the night before. To avoid forgetting anything I’ve often put my car keys with my briefcase near the front door.
Get moving. Morning exercise is a great way to prepare your brain to learn and process information throughout the day. If you’re not a fan of exercise you could stretch instead. Find a good…
Last week we asked you, our loyal viewers, to share what’s helped you attract potential HECM borrowers and grow your business. Well, several of you took the time to submit your ideas. Thank you, sincerely. Here are a few.
Networking and calling on attorneys. Many have created and nurtured relationships with attorneys who specialize in estate planning, senior benefits, Medicaid, real estate. The real advantage is their clients implicitly trust their attorney’s recommendations, and if they recommend you, there’s no better lead.
Another viewer uses focused newsletters. While many are sending out a generic newsletter template to their entire database this seasoned pro uses a more targeted approach. “I believe it is our focused newsletters sent to specific lists of potential borrowers that sustain our business and many times we get calls years after the first contact stating that the reason we are being contacted is the newsletter”, he said.
Success is not a zero sum game. Would you be willing to share what is working for you in attracting and closing more loans despite recent changes to the reverse mortgage? You can remain anonymous or request that we use your name. Either way, your inputs are appreciated and will help your fellow originators across the country. Submit your ideas here.
Critical thinking is key for HECM professionals to overcome common issues in their business. Occam’s Razor may be just the approach you’ve been looking for…
Most American workers struggle to keep their home and work lives separate. Certainly there’s some validity to that point of view, yet the two are inexorably linked. How so? Consider that your bad habits at home may be setting you up for failure in the workplace? Here are a few examples and how we can change our habits at home to increase our success.
Lack of sleep
The vast majority of Americans suffer some level of sleep deprivation. Sadly this leads to a host of problems such as weight gain, health issues, poor focus, and depression. What can you do? First, if you use your phone as your alarm (sorry Alexa) set it across the room. This avoids the temptation to hit snooze. Also, understand that your sleep cycles are about 60-90 minutes long. This means every time you hit snooze and wake up 20 minutes later you are waking up mid-cycle which makes you feel groggy. Just as you schedule your activity at work try creating a regular time you go to bed. Your co-workers and family with thank you.
Skipping workouts
Many employers have realized that regular exercise results in increased work productivity and have chosen to…
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Does our industry need to embrace the philosophy of stoicism? Stoicism emerged as a philosophy or a way of life in ancient Rome
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For the last ten years a small, well-worn booklet. “As a man Thinketh” has taken residence on my desk. A classic considered one of the seminal works of the self-help movement. Originally published in 1903 by British philosophical writer James Allen, this modest treatise focuses on the power of our thoughts to shape our present circumstance, just as a gardener carefully cultivates and shapes his crop. Beyond forces outside of our control, much of our success relies upon our mental state of mind. Yesterday on HECMWorld.com Norcom’s John Luddy aptly put it this way. “If you’re not happy it’s hard to sell. It’s going to be hard to make your clients happy if you’re not happy.”
With that in mind here are some nuggets of wisdom each of us should ponder, take to heart, and perhaps even better, act upon. Please note that at the time this piece was written the word man was used as a generic reference to humankind…
