Just How Far?

Having conducted over one hundred training sessions with fellow reverse mortgage professionals a common question is raised. Just how far should I go in following up with a potential borrower? Unfortunately many stop after one attempted phone call or if the prospect shows any signs of disinterest. This is tragic since the the majority of homeowners we contact are not ready to jump on board, sign the application and schedule counseling during our first encounter.

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Every Problem Once was a Solution

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What once worked may be problematic today

Reverse Mortgage Business Marketing

Oddly our topic that every problem once was a solution reminds me of the now extinct standard fixed rate HECM. It was a solution to borrowers seeking maximum funds or a guaranteed interest rate which became a problem loan for FHA when assessing risk and performance. This is a prime example of how behaviors, business models or marketing may become problems once they are not up to date anymore. On a personal level we can become angry with ourselves wondering why we act a certain way in a given circumstance. On the surface it may appear to be irrational. But is it? It’s not so much that a current behavior or pattern is irrational but rather that it no longer works. What was once a solution is now a problem.

You may have adapted a new strategy or way of doing business based on…

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File It & Fuggetaboutit

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Keys to Mastering Your Paperwork

reverse mortgage newsFuggetaboutit! It’s the quintessential New York phrase made famous in films like Donnie Brasco, Good Fellas and the Sopranos to name a few. While there are many definitions of the phrase the most common is to let go of an issue or problem not worth the additional mental or emotional energy. When it comes to managing our work day perhaps this is a phrase we can adopt. File it and fuggetaboutit! Most of us as reverse mortgage professionals manage vast amounts of information: Call backs, applications, conditions on a property, booking a speaking venue, ordering leads and more. Quite frankly we cannot manage these tasks efficiently without a system. One system I have grown to love over the years comes from productivity guru David Allen in his book “Getting Things Done”. Allen describes a system of 43 folders. One manila folder for each day of the month (31) and one for each month of the year. It works like this. You receive a form in the mail today March 28th that needs to be mailed back by next Friday. You simple put the paper in your folder marked the 31st or 1st. Fuggetaboutit! As each day of the month comes you pull the file out for that given day. Guess what?

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43Folders.com

Merlin Mann- 43 Folders