How to create a killer presentation deck
So you’ve just secured a meeting with a group of realtors, financial professionals, or even older homeowners. Great! So what are you going to show them? Likely it’s a presentation deck, or what we used to call ‘my PowerPoint’.
Before you begin, here are a few guidelines to help you make simple and impactful slides for your audience.
- Outline what it is you want to say. What’s the flow of your information? When will you stop for Q&A or audience feedback? Map it out!
- Keep it simple– don’t overcomplicate your message. Hit the most important points.
- Consider using a template to create your deck. Google Slides has a handful of templates you can use. Even better is Canva which with a paid subscription gives you some snazzy eye-catching designs!
- Lead with a headline. Begin with a big bold statement, or even better tell a short story that’s relevant to your topic.
- Don’t make slides with a bunch of bullet points. Most people find these boring and if all the bullets are presented at the same time your audience may be reading instead of listening to you!
- Go for fewer slides and less text. Showing an image that evokes emotion is powerful as your audience will keep looking at the image while you reinforce the message. Think of a strong headline and a powerful visual on the slide, that’s it!
- Get to the meat early on. The longer you go the less attentive an audience becomes.
- Don’t speak TO THE SLIDES but instead SPEAK TO THE AUDIENCE! 9- Don’t wing it. Once your deck is complete practice what you’ll say and how you’ll transition from each point.
- Play of the slide but never ever just read it word for word.
- Know when to not use a deck. If you’re meeting with a professional or homeowner you may not need to use a presentation deck. Instead, consider sitting side-by-side when possible and just having a conversation while you elicit questions.