Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
Housing market projections and HECM market impacts
To say the housing market was crazy in 2021 may be an understatement. Last year’s frenzied pace of home sales, refinances, and equity withdrawals had all the energy of a sugared-up 8-year-old. However, there are signs that the sugar high is fading. Planned interest rate hikes, buyer fatigue, and economic uncertainty- each is poised not to crash but rather slow the pace of home appreciation.
Crazy may be fun for the moment, and certainly, it’s an opportunity for home sellers to pocket some handsome profits, but it’s certainly not a foundation for stability or long-term growth. Thanks to an average home price increase of 18% nationally in 2021…