Are Google Ads Dead?

Without audience targeting are Google Ads Dead? Think again…

Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns.  All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.

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1 comment

The Positive Realist September 18, 2020 at 4:16 pm

While most considered this action a blow to their lead generation, few thought that the Google Ad sky was falling. There is no question it makes targeting less effective, it does not mean the end to productive ads using Google.


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