I owe much to a friend who gave me Lou Cassara’s book ‘From Selling to Serving”. At that time I was a greenhorn in the insurance and financial services industry. Regardless, I attended countless sales seminars to improve my skills. I even read Tommy Hopkins “How to Master the Art of Selling” which was a tremendous help in closing more deals and substantially increasing my income. Yet there were times I began to question some of what I had been taught? Was I becoming your typical salesman?