Authenticity Sells

by Shannon Hicks
| One Comment
| March 15, 2019

Being your authentic self in the sale

Sales is a tricky business and can tempt you to ‘put on’ a different persona which can sabotage your sales success. This week we look at five keys to remaining authentic…

Editor in Chief: HECMWorld.com

As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.

Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.

Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.

1 Comment

John A. Smaldone
March 15, 2019 at 12:32 pm
Shannon,

Your post is back up! Good presentation, you were right on target with your 5 points. The one about getting to know one another and establishing a bond and trust between one another is so very important, I can’t emphasize that enough.

Another point is to be extremely patient with your client, we must all remember, we are dealing with seniors and our product is different than other forma of loans/mortgages. Be patient, explain in detail and don’t assume they got it down pat the first go around. That is my tip added tou you list my friend!

Thanks again Shannon,

John Sm.
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