Amara Rose

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Amara Rose is a personal and business coach with a broad background in health and positive aging. She holds a social welfare degree with a gerontology emphasis from Penn State, and has written extensively about senior housing, elder health and nutrition, lifelong learning, and the spiritual dimension of aging. A seasoned marketing copywriter, Amara has wordsmithed everything from blogs to brochures to web content. Contact Amara at amara@liveyourlight.com to learn more.

Obscure Summer Holidays Open Doors

Amara RoseApril 30, 2019May 1, 2019

by Amara RoseApril 30, 2019May 1, 20191292

We have discussed a creative way for reverse mortgage professionals to celebrate with seniors all year long: unusual monthly holidays that, with a little ingenuity, could be customized as ongoing marketing events. Have you taken advantage of this idea? if not (or even if so), here’s a mid-year update of

12 Retirement Quesitons

Amara RoseApril 16, 2019April 15, 2019

by Amara RoseApril 16, 2019April 15, 20194 497

What’s their RQ? One of the steps in assessing whether a reverse mortgage might be right for a client is knowing how close they are to retirement (assuming they’re not already retired, obviously). Some people might be closer than you — or even they! — believe, while others may profess

When is it time to get help?

Amara RoseApril 9, 2019April 8, 2019

by Amara RoseApril 9, 2019April 8, 20190317

Tools for Family Caregivers Millennials are at the forefront of easing the aging process for today’s elders, from tech innovations that enhance senior living communities, to apps that facilitate difficult end-of-life discussions. But what happens even earlier in the process, when Mom or Dad (usually Dad!) refuses any sort of

Customer Service, You Say?

Amara RoseMarch 26, 2019March 26, 2019

by Amara RoseMarch 26, 2019March 26, 20190381

True Customer Service is Subtle & Sincere Actress Andie MacDowell became embroiled in a minor brouhaha. She was seated in coach on a flight instead of the first class seat she’d paid for, and gosh, it was disheartening to hobnob with the unwashed masses. At least, that’s how the media

Marketing Psychology: Brand Aid for Brand Y-O-U

Amara RoseMarch 19, 2019March 21, 2019

by Amara RoseMarch 19, 2019March 21, 20190466

A great product or service, industry expertise, and an excellent consumer awareness campaign. These are the keys to business success, right? Not exclusively. Though it seems “personal branding” has always been an essential component of the small business landscape, Tom Peters (In Search of Excellence) only coined this phrase in

Social Security Insecurity

Amara RoseFebruary 26, 2019March 21, 2019

by Amara RoseFebruary 26, 2019March 21, 20194 662

Social Security & an IPA Pressing The Reset Button: The Gap Years As human lifespan climbs steadily towards the century mark, Social Security is only one — and woefully inadequate — means of funding a lengthening retirement period. In fact, we’re in the midst of creating second-stage work lives, or

When it’s time for an expert

Amara RoseFebruary 19, 2019March 21, 2019

by Amara RoseFebruary 19, 2019March 21, 20191540

Our Mother’s Keeper We’ve discussed it before, but it bears repeating, especially because seniors themselves are often loath to admit they’re growing older: there are certain situations where it’s wise to get expert guidance before a reverse mortgage client or prospect may actually “need” it. Here are four areas where

Their Nest Egg is Gone. Now What?

Amara RoseFebruary 12, 2019March 21, 2019

by Amara RoseFebruary 12, 2019March 21, 20190826

We looked at some of the country’s oldest retirees, who found their callings and joy late in life and want to keep working for pleasure as well as profit. But what happens when you’ve saved and planned for retirement — and then the rug beneath your feet morphs into a

Jumbos compliment a challenged HECM market

A Tough Sale?

HECMS: A Risky Proposition?

What they’re not telling you