Amara Rose

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Amara Rose is a personal and business coach with a broad background in health and positive aging. She holds a social welfare degree with a gerontology emphasis from Penn State, and has written extensively about senior housing, elder health and nutrition, lifelong learning, and the spiritual dimension of aging. A seasoned marketing copywriter, Amara has wordsmithed everything from blogs to brochures to web content. Contact Amara at amara@liveyourlight.com to learn more.

Reframe the Game

Amara RoseJune 11, 2019June 10, 2019

by Amara RoseJune 11, 2019June 10, 201911030

Reimagining the “R” Word Retirement. It’s no longer a “retreat” from life (if it ever was). As we’ve explored multiple times, people are retiring later or downshifting from full time to part time employment, or moving into a consulting role or some other line of work, rather than simply leaving

When Housing Becomes a Team Decision

Amara RoseMay 28, 2019May 27, 2019

by Amara RoseMay 28, 2019May 27, 20192 1193

Should they stay or should they go? Boomers differ from previous generations in every way, including how they retrofit their homes for later life living. According to think tank Age Wave, 80 percent of Boomers are interested in reducing home expenses via technologies such as smart thermostats or apps to

Listening & Speaking to the heart

Amara RoseMay 21, 2019May 20, 2019

by Amara RoseMay 21, 2019May 20, 20190552

Listening is the key to closing more loans “It is only with the heart that one can see rightly. What is essential is invisible to the eye.” ~ Antoine de Saint-Exupery, The Little Prince Ever notice that the word “heart” contains both “ear” and “hear”? In order to really hear what

Obscure Summer Holidays Open Doors

Amara RoseApril 30, 2019May 1, 2019

by Amara RoseApril 30, 2019May 1, 20191683

We have discussed a creative way for reverse mortgage professionals to celebrate with seniors all year long: unusual monthly holidays that, with a little ingenuity, could be customized as ongoing marketing events. Have you taken advantage of this idea? if not (or even if so), here’s a mid-year update of

12 Retirement Quesitons

Amara RoseApril 16, 2019April 15, 2019

by Amara RoseApril 16, 2019April 15, 20194 1051

What’s their RQ? One of the steps in assessing whether a reverse mortgage might be right for a client is knowing how close they are to retirement (assuming they’re not already retired, obviously). Some people might be closer than you — or even they! — believe, while others may profess

When is it time to get help?

Amara RoseApril 9, 2019April 8, 2019

by Amara RoseApril 9, 2019April 8, 20190515

Tools for Family Caregivers Millennials are at the forefront of easing the aging process for today’s elders, from tech innovations that enhance senior living communities, to apps that facilitate difficult end-of-life discussions. But what happens even earlier in the process, when Mom or Dad (usually Dad!) refuses any sort of

Customer Service, You Say?

Amara RoseMarch 26, 2019March 26, 2019

by Amara RoseMarch 26, 2019March 26, 20190673

True Customer Service is Subtle & Sincere Actress Andie MacDowell became embroiled in a minor brouhaha. She was seated in coach on a flight instead of the first class seat she’d paid for, and gosh, it was disheartening to hobnob with the unwashed masses. At least, that’s how the media

Marketing Psychology: Brand Aid for Brand Y-O-U

Amara RoseMarch 19, 2019March 21, 2019

by Amara RoseMarch 19, 2019March 21, 20190741

A great product or service, industry expertise, and an excellent consumer awareness campaign. These are the keys to business success, right? Not exclusively. Though it seems “personal branding” has always been an essential component of the small business landscape, Tom Peters (In Search of Excellence) only coined this phrase in

Why is the HECM a niche product?

Researchers present HECM fixes last week

Reforms may hinge on Actuarial Report

Politics, Gridlock & CFPB Enforcement