Amara Rose

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Amara Rose is a personal and business coach with a broad background in health and positive aging. She holds a social welfare degree with a gerontology emphasis from Penn State, and has written extensively about senior housing, elder health and nutrition, lifelong learning, and the spiritual dimension of aging. A seasoned marketing copywriter, Amara has wordsmithed everything from blogs to brochures to web content. Contact Amara at amara@liveyourlight.com to learn more.

Marketing Psychology: Brand Aid for Brand Y-O-U

Amara RoseMarch 19, 2019March 21, 2019

by Amara RoseMarch 19, 2019March 21, 20190270

A great product or service, industry expertise, and an excellent consumer awareness campaign. These are the keys to business success, right? Not exclusively. Though it seems “personal branding” has always been an essential component of the small business landscape, Tom Peters (In Search of Excellence) only coined this phrase in

Social Security Insecurity

Amara RoseFebruary 26, 2019March 21, 2019

by Amara RoseFebruary 26, 2019March 21, 20194 482

Social Security & an IPA Pressing The Reset Button: The Gap Years As human lifespan climbs steadily towards the century mark, Social Security is only one — and woefully inadequate — means of funding a lengthening retirement period. In fact, we’re in the midst of creating second-stage work lives, or

When it’s time for an expert

Amara RoseFebruary 19, 2019March 21, 2019

by Amara RoseFebruary 19, 2019March 21, 20191414

Our Mother’s Keeper We’ve discussed it before, but it bears repeating, especially because seniors themselves are often loath to admit they’re growing older: there are certain situations where it’s wise to get expert guidance before a reverse mortgage client or prospect may actually “need” it. Here are four areas where

Their Nest Egg is Gone. Now What?

Amara RoseFebruary 12, 2019March 21, 2019

by Amara RoseFebruary 12, 2019March 21, 20190558

We looked at some of the country’s oldest retirees, who found their callings and joy late in life and want to keep working for pleasure as well as profit. But what happens when you’ve saved and planned for retirement — and then the rug beneath your feet morphs into a

Cars that Will Drive Miss Daisy — By Themselves

Amara RoseJanuary 22, 2019March 21, 2019

by Amara RoseJanuary 22, 2019March 21, 20192 358

The emerging self-propelled or “robocars” lend new meaning to the word automobile — and may be the answer to aging drivers’ diminished capabilities to safely navigate behind the wheel, say Joseph Coughlin and Peter Diamandis. While Coughlin focuses on the importance of consumer education to spur adoption of the new

The Gift – Reverse Mortgage Professional Services

Amara RoseDecember 11, 2018December 10, 2018

by Amara RoseDecember 11, 2018December 10, 20186 811

From books to films to stories, numerous offerings bear the title, The Gift, especially at this time of year.What we often tend to overlook, however, is what we bring to the table: the blessing of ourselves.

Ending 2018 on a Grace Note

Amara RoseDecember 4, 2018December 3, 2018

by Amara RoseDecember 4, 2018December 3, 20180649

Year-End Ideas for Your Senior Clientele In music, a grace note is considered “non-essential,” an ornamental embellishment — yet something about it distinguishes the piece, or the composer would have omitted it. It’s the same with a signature piece of jewelry or a personalized flourish on gift wrap: the effort

How to Create Happier Holidays for Seniors

Amara RoseNovember 20, 2018November 19, 2018

by Amara RoseNovember 20, 2018November 19, 20180566

For many older people who have lost their spouse, or who may be facing health or financial challenges, the holidays tend to exacerbate feelings of aloneness...

A Radically Different Approach

Homeowners Marooned

Will this Save the Reverse Mortgage Industry?

Should we tear down the wall?