In the Leave It to Beaver and My Three Sons era, grandmas wore aprons, baked mouth-watering cookies, and indulged their grandchildren in ways mom and dad would not. Grandpa might have been a bit gruff, but his grandchildren knew his arthritis was acting up, and he loved them even if
Marketing to the Mature Home Owner / Part 2: If They Rock, It’s With a Guitar! A business magazine recently ran this “humorous” column: “Middle-Age Texting Codes”. The list included such abbreviations as ATD (“At the doctor”), BFF (“Best friend fell”), BYOT (“Bring your own teeth”) and FWIW (“Forgot where
How Reverse Mortgages Can Help Seniors Age In Place, Part 3 Each year, more than 22,000 agencies nationwide provide home care services to over two million people, and as the population ages, these numbers will continue to grow. Like the senior described in How Reverse Mortgages Can Help Seniors Age
How Reverse Mortgages Can Help Seniors Age In Place, Part 2 Whether an older person is considering housing alternatives in the near term, or planning ahead with an eye on possible future needs, it makes good marketing sense for reverse mortgage professionals to become familiar with the range of senior
By Amara Rose Aging in place. It’s a relatively new term for a very old concept: remaining in your own home as you grow older. Once upon a time, this wasn’t an issue.
Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we're all simply adults. Some just have more life experience.