Amara Rose

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Amara Rose is a personal and business coach with a broad background in health and positive aging. She holds a social welfare degree with a gerontology emphasis from Penn State, and has written extensively about senior housing, elder health and nutrition, lifelong learning, and the spiritual dimension of aging. A seasoned marketing copywriter, Amara has wordsmithed everything from blogs to brochures to web content. Contact Amara at amara@liveyourlight.com to learn more.

Cookie-Baking Granny … Or Purple-haired Artist? Marketing to the Mature Home Owner / Part 3

Amara RoseSeptember 20, 2011September 20, 2011

by Amara RoseSeptember 20, 2011September 20, 20113 518

In the Leave It to Beaver and My Three Sons era, grandmas wore aprons, baked mouth-watering cookies, and indulged their grandchildren in ways mom and dad would not. Grandpa might have been a bit gruff, but his grandchildren knew his arthritis was acting up, and he loved them even if

Boomers Rock with a guitar, not a chair

Amara RoseSeptember 13, 2011July 10, 2012

by Amara RoseSeptember 13, 2011July 10, 20123 433

Marketing to the Mature Home Owner / Part 2: If They Rock, It’s With a Guitar! A business magazine recently ran this “humorous” column: “Middle-Age Texting Codes”. The list included such abbreviations as ATD (“At the doctor”), BFF (“Best friend fell”), BYOT (“Bring your own teeth”) and FWIW (“Forgot where

Solutions for borrowers to age in place. Part 3

Amara RoseAugust 30, 2011September 5, 2011

by Amara RoseAugust 30, 2011September 5, 20112 349

How Reverse Mortgages Can Help Seniors Age In Place, Part 3 Each year, more than 22,000 agencies nationwide provide home care services to over two million people, and as the population ages, these numbers will continue to grow. Like the senior described in How Reverse Mortgages Can Help Seniors Age

Expanding senior housing options & opportunity

Amara RoseAugust 23, 2011August 31, 2011

by Amara RoseAugust 23, 2011August 31, 20114 601

How Reverse Mortgages Can Help Seniors Age In Place, Part 2 Whether an older person is considering housing alternatives in the near term, or planning ahead with an eye on possible future needs, it makes good marketing sense for reverse mortgage professionals to become familiar with the range of senior

How Reverse Mortgages Can Help Seniors Age In Place, Part 1

Amara RoseAugust 16, 2011June 12, 2012

by Amara RoseAugust 16, 2011June 12, 201211 400

By Amara Rose Aging in place. It’s a relatively new term for a very old concept: remaining in your own home as you grow older. Once upon a time, this wasn’t an issue.

Marketing to the Mature Home Owner

Amara RoseAugust 9, 2011January 28, 2019

by Amara RoseAugust 9, 2011January 28, 20195 593

Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we're all simply adults. Some just have more life experience.

Why is the HECM a niche product?

Researchers present HECM fixes last week

Reforms may hinge on Actuarial Report

Politics, Gridlock & CFPB Enforcement