Amara Rose

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Amara Rose is a personal and business coach with a broad background in health and positive aging. She holds a social welfare degree with a gerontology emphasis from Penn State, and has written extensively about senior housing, elder health and nutrition, lifelong learning, and the spiritual dimension of aging. A seasoned marketing copywriter, Amara has wordsmithed everything from blogs to brochures to web content. Contact Amara at amara@liveyourlight.com to learn more.

How Reverse Mortgages Can Help Seniors Age In Place, Part 1

Amara RoseAugust 16, 2011June 12, 2012

by Amara RoseAugust 16, 2011June 12, 201211 978

By Amara Rose Aging in place. It’s a relatively new term for a very old concept: remaining in your own home as you grow older. Once upon a time, this wasn’t an issue.

Marketing to the Mature Home Owner

Amara RoseAugust 9, 2011January 28, 2019

by Amara RoseAugust 9, 2011January 28, 20195 1047

Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we're all simply adults. Some just have more life experience.

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Amara Rose

How Reverse Mortgages Can Help Seniors Age In Place, Part 1

Marketing to the Mature Home Owner

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