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Highest & Best Use – Reverse Mortgage Leads

Shannon Hicks
How to qualify reverse mortgage leads and focus on relationship building Do you ever feel you are going in circles when it comes to working your leads? It’s a frustrating process if you find yourself making constant call-backs trying to reach the homeowner. What is comes down to is this:

$30 Billion savings for Medicaid if RM used. Industry Leader Update

Shannon Hicks
[vimeo id=”29508282″ width=”601″ height=”338″] $30 Billion Savings Per Year if Medicaid Eligibility Rules Changed One expert points out that home equity should be required to be utilized before certain individuals can qualify for Medicaid. Learn how the system discourages savings and what could be done.

Cookie-Baking Granny … Or Purple-haired Artist? Marketing to the Mature Home Owner / Part 3

Amara Rose
In the Leave It to Beaver and My Three Sons era, grandmas wore aprons, baked mouth-watering cookies, and indulged their grandchildren in ways mom and dad would not. Grandpa might have been a bit gruff, but his grandchildren knew his arthritis was acting up, and he loved them even if

101 year old evicted in Reverse Mortgage T&I Default: Industry Leader Update

Shannon Hicks
[vimeo id=”29168490″ width=”601″ height=”338″] The behind the scenes of the eviction of a 101 year old Detroit woman due to tax & insurance default on reverse mortgage Video grabs from WXYZ television in Detroit. Original Story of eviction here.    Updated story of eviction here.

Boomers Rock with a guitar, not a chair

Amara Rose
Marketing to the Mature Home Owner / Part 2: If They Rock, It’s With a Guitar! A business magazine recently ran this “humorous” column: “Middle-Age Texting Codes”. The list included such abbreviations as ATD (“At the doctor”), BFF (“Best friend fell”), BYOT (“Bring your own teeth”) and FWIW (“Forgot where

Not saying anything is often times doing harm to clients

Shannon Hicks
[vimeo id=”28836753″ width=”601″ height=”338″] Does the doctor really know what’s best? What if you went to the doctor and they didn’t know about a life-saving treatment that had been used for 20 plus years and you left becoming worse? That’s similar to the situation many retirees find themselves in when

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