Featured

Cookie-Baking Granny … Or Purple-haired Artist? Marketing to the Mature Home Owner / Part 3

Amara Rose
In the Leave It to Beaver and My Three Sons era, grandmas wore aprons, baked mouth-watering cookies, and indulged their grandchildren in ways mom and dad would not. Grandpa might have been a bit gruff, but his grandchildren knew his arthritis was acting up, and he loved them even if

101 year old evicted in Reverse Mortgage T&I Default: Industry Leader Update

Shannon Hicks
[vimeo id=”29168490″ width=”601″ height=”338″] The behind the scenes of the eviction of a 101 year old Detroit woman due to tax & insurance default on reverse mortgage Video grabs from WXYZ television in Detroit. Original Story of eviction here.    Updated story of eviction here.

Boomers Rock with a guitar, not a chair

Amara Rose
Marketing to the Mature Home Owner / Part 2: If They Rock, It’s With a Guitar! A business magazine recently ran this “humorous” column: “Middle-Age Texting Codes”. The list included such abbreviations as ATD (“At the doctor”), BFF (“Best friend fell”), BYOT (“Bring your own teeth”) and FWIW (“Forgot where

Not saying anything is often times doing harm to clients

Shannon Hicks
[vimeo id=”28836753″ width=”601″ height=”338″] Does the doctor really know what’s best? What if you went to the doctor and they didn’t know about a life-saving treatment that had been used for 20 plus years and you left becoming worse? That’s similar to the situation many retirees find themselves in when

Remembrance: What makes us strong. Friday’s Food for Thought

Shannon Hicks
[vimeo id=”28828489″ width=”601″ height=”338″] During this week of remembrance here are some things to remember that have made the reverse mortgage industry stronger: We’re not selling loans, but changing lives Our industry has improved consumer education, product choices, and costs 4 million plus Baby Boomers will reach retirement age each

Lenders see business uptick in wake of big bank exits: Industry Leader Update

Shannon Hicks
[vimeo id=”28432975″ width=”601″ height=”338″] Remaining lenders are seeing something they’ve always wanted… an increase in referral phone calls from non-reverse banks and financial professionals. Many of these referrers had sent their clients to Wells Fargo & Bank of America based on their well known brand and geographic convenience. Today reverse

HECMWorld.com uses cookies to improve user-experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Cookies View Policy

DON'T MISS OUT!
Subscribe To Our Newsletter
Be the first to get latest Reverse Industry updates and exclusive HECMWorld.com content straight to your email inbox.
Your information will never be shared.
close-link