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Marketing to the Mature Home Owner

Amara RoseAugust 9, 2011January 28, 2019

by Amara RoseAugust 9, 2011January 28, 20195 1551

Reverse mortgage marketing should therefore always be an appeal to independence, never frailty or fear. No one becomes a senior overnight because they celebrate a birthday. That might work for coming-of-age, but after 21, we're all simply adults. Some just have more life experience.

Friday’s Food for Thought: Overcoming fear in the reverse mortgage world

Shannon HicksAugust 5, 2011September 10, 2013

by Shannon HicksAugust 5, 2011September 10, 201301007

[vimeo id=”27348153″ width=”601″ height=”338″] Ways to Overcome Fear and Make Changes With the rapid-fire changes facing our industry, it’s easy to fall into the trap of letting fear stop us from meeting our goals or making positive changes in our business. Here are a few practical ways we can move

Friday’s Food for Thought: Working from home?

Shannon HicksJuly 22, 2011September 10, 2013

by Shannon HicksJuly 22, 2011September 10, 20134 1492

[vimeo id=”26643421″ width=”601″ height=”338″] Working from home? Working from home has it’s unique advantages and challenges. Here are five practical tips you can use to increase efficiency….yes some apply if you work in an office as well.

Friday’s Food for Thought: Are you asking the right questions?

Shannon HicksJuly 15, 2011September 10, 2013

by Shannon HicksJuly 15, 2011September 10, 201301076

[vimeo id=”26483800″ width=”601″ height=”338″] Why it matters To get a grasp of the impact of the upcoming Financial Assessment guidelines for reverse mortgage borrowers we must begin asking (if we’re not already) some simple questions. Do you know your borrower’s income, debt payments and assets? Learn why this is imperative

Will possible government shutdown stop RMs? Deadline is near for agreement.

Shannon HicksJuly 15, 2011September 10, 2013

by Shannon HicksJuly 15, 2011September 10, 201301193

[vimeo id=”26480015″ width=”601″ height=”338″] Ugly Politics: If debt limit agreement is not reached FHA could be part of government shutdown Yes. It’s come down to politicians in Washington threatening that seniors social security checks may stop if the debt-limit or ceiling is not raised by congress. Nice. But closer to

Shadow inventory: what it means for you and your borrowers

Shannon HicksJuly 10, 2011September 10, 2013

by Shannon HicksJuly 10, 2011September 10, 20133 1437

[vimeo id=”26137514″ width=”601″ height=”338″] Extended pain? It’s much like tearing a band-aid off a wound. Do it slowly and it hurts much longer. Do it quickly and it hurts bad but the event is over quickly. It appears that banks while foreclosing are holding off on putting them back on

Friday’s Food for Thought: Moving toward action

Shannon HicksJuly 8, 2011September 10, 2013

by Shannon HicksJuly 8, 2011September 10, 201311135

[vimeo id=”26170169″ width=”601″ height=”338″] Getting prospective borrowers to act is about motivating them to move forward when a reverse mortgage is in their best interest. Here are just a few tips to help:

Race for market share

Shannon HicksJune 27, 2011September 10, 2013

by Shannon HicksJune 27, 2011September 10, 201311411

[vimeo id=”25578954″ width=”601″ height=”338″] It’s nothing to gloat about. Quite frankly it came as a shock when Wells Fargo promptly exited stage right from the reverse mortgage business, especially for their employees. Two major banks departing is not a sign that the proverbial ship is sinking, nor are the remaining

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Featured

Marketing to the Mature Home Owner

Friday’s Food for Thought: Overcoming fear in the reverse mortgage world

Friday’s Food for Thought: Working from home?

Friday’s Food for Thought: Are you asking the right questions?

Will possible government shutdown stop RMs? Deadline is near for agreement.

Shadow inventory: what it means for you and your borrowers

Friday’s Food for Thought: Moving toward action

Race for market share

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