Flash: It’s NOT what you say…
Just as our nation is politically divided many homeowners have a strong cognitive bias against reverse mortgages. In such circumstances it’s not what you say, it’s what they hear.
Friday’s Food for Thought
Don’t Jump the Shark!
Jumping the shark- the ridiculous, the absurd, or perhaps a gimmick in the sad attempt to remain relevant. The phrase was born from the moment Fonzie wearing his signature leather jacket and swim shorts jumped a shark. Critics said it signaled the beginning of the end of Happy Days.
Threats Seen & Unseen
Are we missing the signs of tangible threats to our potential borrowers?
The Art of the Double-Standard
“Tolerant with others, strict with yourself.” .
When every day is Groundhog Day
Jack Reacher is tough, resourceful, and relentless. These are qualities any reverse mortgage professional can benefit from. That’s what came to mind reading the book “Jack Reacher’s Rules“…
