Digital Edge

Proficio Mortgage
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How to Expand your Reach through digital media

reverse mortgage newsMost of us are aware that a growing number of seniors and retirees are online. From social media, web browsing and email our target market is online more today then ever before. The question is how do we leverage such a medium to keep our prospective borrowers engaged? First let’s look at social media. Disseminating reverse mortgage information over Facebook and other social networks is extremely problematic due to compliance restrictions. Before you launch that awesome Facebook page and invite hundreds to follow your posts stop. Contact your compliance department for their polices for social media. Some outright prohibit any such communications while others may allow content subject to review. Second emails. Certainly most of you have used email to communicate with select borrowers but do you add value? One way to add value is…

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