Reverse Focus Adds New Team Member with 
Emphasis on Strategic Growth

In their eighth year as the industry’s leading provider of technology, tools and training Reverse Focus, Inc. is pleased to announce the addition of Elissa Shaner as Account Manager.

Elissa Shaner: Account Manager
Elissa Shaner: Account Manager

Elissa brings over 15 years of technical training experience, a decade of experience implementing software, and an impressive record of successful business development to Reverse Focus. As a technical trainer, she received accolades from Universities around the country and from companies such as Cengage Learning and HSBC. As an Account Executive, at Turning Technologies, she built some the company’s largest accounts, including the University of Washington, Boise State, CSU Chico and Humboldt State University. She is looking forward to bringing her expertise to the Reverse Mortgage industry.

“In her short time here Elissa has greatly improved level of service and implementation of new clients to Reverse Focus and Sales Engine CRM”, said company president Shannon Hicks.

“I was most impressed with her ‘raving fans’ approach to customer service”, said Eric Hiatt, Reverse Focus CEO.

Elissa is solely dedicated to assisting companies and lenders to implement Reverse Focus technologies into their business practices for growth and improved efficiency.

Elisssa can be contacted at or at 1-800-805-9328 X2.


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