Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
The Fed signals earlier interest rate ‘lift-off’, Housing bubble indicator 2008 style
There are three market forces that will shape our collective future in reverse mortgage lending. First the Fed. Last Wednesday Federal Reserve Chairman Jerome Powell held a presser following a two-day meeting of the Federal Open Market Committee. Powell announced the Fed has moved up its projected interest rate hike timetable. The Fed’s Dot-Plot shows there could be two interest rate hikes in 2023. The operative word is projected meaning those hikes are far from certain. The market responded to the Chairman’s comments dropping 382 points and then bouncing back as Powell pointed out those projections need to be taken with a “big grain of salt”. Barring some unexpected economic events, it appears that reverse mortgage borrowers will continue to benefit from historically low interest rates perhaps well into 2023. That gives reverse lenders two years to maximize an ideal lending environment.
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CNBC: Federal Reserve meeting full recap: Chair Jerome Powell’s market-moving comments The Atlantic: BlackRock Is Not Ruining the U.S. Housing Market Bloomberg: World’s Bubbliest Housing Markets Flash 2008 Style WarningsResources: