Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
7 takeaways from FHA’s report to Congress
Each November our industry eagerly awaits the release of FHA’s Annual Report to Congress on the status of FHA’s Mutual Mortgage Insurance Fund, and more specifically, the HECM’s performance. Today we will look at seven key takeaways from that report.
First- Over half of all HECMs were originated in 10 states.
2 comments
Any way to get copies of the slides you used in the video?
rgroening@goldwaterbank.com
Bob- here you go. It’s a zip file…
https://www.dropbox.com/s/6u6isnrw9yoycbm/7%20Takeaways.zip?dl=0