Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
HECM growth in 2022 may hinge on one word
Last Tuesday the Federal Housing Administration announced they have raised the national lending limit for FHA-insured mortgages up to $970,800 for FHA loans assigned case numbers in the calendar year 2022. Which homeowners will benefit the most? We’ll examine that in a moment but first how the national loan limits are arrived at in the first place.
The answer is two-fold.
2 comments
Great summary of the HECM limit increase. I would add there may be other beneficiaries – ALL future HECM borrowers.
Consider a 70-year old homeowner with a $1.5mm home value that now sees the value of a HECM in 2022. That homeowner will pay $19,416 into the Mutual Mortgage insurance Fund 15 days after closing. That loan presents little risk to the fund. The PLF may be 50% or more, but the maximum LTV at origination would be 33% because the home’s value exceeds the HECM limit. I see this MCA Limit increase as a big win for FHA as well as the borrower.
Thank you Dan! Excellent points!