Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
What does a 700% surge in foreclosure starts mean for HECM lending?
Foreclosure starts are up 702% from December to January with 32,900 loans. What does this mean for the housing market and reverse mortgage lenders?
5 comments
Nice commentary Shannon.
Thank you for your comments and analysis, Shannon
You’re most welcome Sue. Good to hear from you.
Helps me keep up
It is great to become aware of such issues before they become trends and catalysts driving HPAs.