Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
What can we expect in 2023?
To say the last three months have been tumultuous would be an understatement. Three factors will shape 2023 production: interest rates, lender contraction, and home values. Adapting to an adverse market requires an honest assessment of today’s larger economic headwinds, and a perspective rooted in indisputable facts. And that’s what we are here to accomplish today.
First came…
2 comments
Shannon,
Good up date, appreciate you staying in with important information, keep it up Brother!
John A. Smaldone
To get a broader view of the situation the industry finds itself in, one has to look at the premiums paid by investors. These are substantially down as investors have been frustrated by the volume of HECM Refis that shorten the expected life of the HECM notes that lenders were led to believe these notes have. Further the Fed has intensified the situation since HECM investors can easily obtain competitive investments at discounted prices as the Fed reduces the size of its balance sheet.