Here’s what truly motivates change

[2-minute read]

Social philosopher Eric Hoffer wrote, “discontent by itself does not inevitably create a desire for change”. Each and every one of you who has sat face to face with a skeptical homeowner can nod in agreement.

There’s much discontent to appeal to for those who’ve found themselves feeling shortchanged by the American Dream. Perhaps it was a financial shock from a chronic health condition, the death of a breadwinner or losses suffered in the stock market. These are significant and tangible reasons why millions of retirees find themselves stressed, unhealthy, and lacking the funds required to maintain a comfortable standard of living.

Why pain alone never sells

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