Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
How interest rates, home values & inflation will shape 2023 reverse mortgage production
After a turbulent final quarter of 2022, it’s natural to ask what can we expect in 2023. The honest answer would be ‘anything’. However, there are three trends reverse mortgage lending professionals will want to watch in the new year- interest rates, home values, and inflation.
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