Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
Housing market projections and HECM market impacts
It used to be that financial advisors would encourage their clients to pay off their mortgage before retirement. Ah, the day when Mr. & Mrs. Smith can burn their mortgage note. However, fewer older Americans are able to pay off their home before retiring. Consequently, more advisors are suggesting that one should carry a mortgage into and throughout retirement.
“You can’t eat your home”, is a phrase that points to the fact that one’s home equity is useless until one extracts it. For one to extract their equity requires either that they borrow against their home or sell it outright. In other words, their equity is tied up in the bricks and mortar of the home. However, that equity is not necessarily safe. A painful lesson learned by homeowners during the great housing crash of 2008.