What I learned about reverse mortgage marketing & sales
Omar Ennabe’s reverse mortgage volume has blown up in the last year. What are the secrets to his success?
Exclusive Interview with Omar Ennabe
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1 comment
As usual Omar shows why his company is now number 8 in retail HECMs and despite no wholesale operations, number 10 overall. Understanding his approach to engaging seniors will help many of us to experience growth despite a downturn in HECM refis. For some of us in the mid aught years, growing by mailers was our mainstay; yet since 2009, it has fallen out of favor.
One mistake many of us suffered was trying to send out our net too far and not focusing on a smaller group and sending mailers to that group many times. It seems that Omar has not only experienced setbacks but come out of them on his feet, moving forward.
Congratulations, Omar. Here is to your continued growth. You’re one of the few companies who complains about needing more loan officers due to not being able to keep up with leads. What a problem to have!!!
(Shannon, another great interview)