Messages That Get Prospects to Call You…
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Communicating With Prospective Reverse Mortgage Borrowers
Getting your prospective borrowers to call back can become an exercise in frustration. The art of keeping the lines of communication open is key as a return phone call may result in an appointment, agreement to move forward or scheduling HUD counseling. Unfortunately I’ve seen many reverse mortgage originators use some of the least successful ploy’s like “this is really important” or “I’ve been trying to reach you…”. The first is annoying and the second is placing blame which we don’t want if we are trying to build rapport. A better approach is one that appeals to one of our core human traits: curiosity.