Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
-4-in-10 Americans predict a housing crash this year.
-The CFPB’s first director says “We’re all birds of a feather”.
-Sorry, there’s no V-shaped recovery after all.
The acting CFPB director plans to immediately begin implementing the Biden administration’s priorities for the agency. According to a Bloomberg Law article, those priorities include racial justice and the COVID-19 response. David Uejio (OOO-A-JO) is serving as the bureau’s interim director at the request of President Biden. Previously Uejio served as the agency’s chief strategy officer which placed him close to the most consequential policy decisions. During his 11-years at the bureau, Uejio worked closely with the first director Richard Cordray and the incoming nominee for Director Rohit Chopra who we covered in great detail last week. As Cordray told Bloomberg Law reporter Evan Weinberger, “we’re all birds of a feather”. That continuity of vision for the agency’s priorities includes a focus on racial inequities in lending and the lending practices during the pandemic.
3 comments
Great broadcast today, Shannon. Regarding home values, I have a feeling the average American homeowners sees rapidly rising home values and simply ASSUMES this is what creates a bubble. However, there are many factors that are driving up home prices right now – low interest rates, short housing supply, migration to the suburbs for work-at-home options, and the increasing costs of constructing new homes. Those first two factors are the most important, and don’t seem to be changing anytime soon.
Thank you Dan. You rightly point to the contributing factors.
It is difficult to believe that the end of forbearance will have absolutely no impact on home prices. First, there are regional versus national results. Some parts of the country where there is little home appreciation could find it very difficult to absorb a glut of homes coming on the market in 2022. In that case in those areas, there will definitely be some negative impact; the depth of that impact and duration is open to varying views.
Again even nationally it is hard to believer that home prices will not materially drop when a large glut of homes suddenly show up in home resale inventory. I do not believe this is a question of impact or no impact but rather the magnitude and duration of the negative impact based on principally regional issues followed by less potent factors such as interest rates and the other factors previously named both in the vlog and in comments.
Like all panics, the impact has much to do with public perception. If the general public takes it in stride, then the magnitude and duration could be minimized; however, if the general public views it as if it is 2007 and 2008 all over again, hold on to your hats. The ride could be more volatile, rougher, and longer than, otherwise, need be. Again regional outlooks could vary dramatically.