Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
Inflation is eroding retirees’ dollars. Here’s where home equity may help
We are likely headed toward an era of historic inflation in the United States. Not the news one wants, especially if they’re retired. However, there’s one safe haven for millions of senior homeowners; their home. The years leading up to the initial outbreak of the coronavirus pandemic were notable for record gains in home price appreciation. During this time the rate of inflation plodded along at its typical annual rate of 2-3%.
1 comment
I am losing loans with the Equity Elite Reverse. They get a lot more cash out and no appraisal. “Reverse Mortgage Funding. Lost 2 today. Rates are higher but borrowers are only looking at the bottom line.