Without audience targeting are Google Ads Dead? Think again…
Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out.
Why seniors with credit card debt could be worse off in 2022
“The Federal Reserve just gave consumers with revolving credit card balances their top New Year’s resolution: Dump that debt ASAP..” So begins a December 17th column in The Washington Post. The question is how do older Americans, especially retirees, dump their credit card debt? Credit card issuers typically base their APR or annual percentage rate on the U.S. prime rate plus a hefty margin to account for credit risk and profit. CreditCards-com reports the average interest rate charged today is 16.13%. Of course, there are cards with much higher rates, some as high as a 24% APR.
So how many seniors are carrying credit card debt? Forbes cites Federal Reserve data revealing…