Home Values

Securing property values with a reverse mortgage

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

Podcast E646: How COVID vaccines could upend the housing market

Shannon Hicks
Unable to use the embedded player? Listen here. How COVID-19 Vaccines will Upset the Housing Market The coronavirus pandemic has dramatically changed the landscape of the housing market- especially in urban areas. Here’s how COVID-19 vaccines in 2021 are poised to upset housing trends once again. Other Stories: COVID has

A Bigger Pie – Expanding Our Marketshare

Shannon Hicks
Larger Market = More Qualified & Interested Borrowers [ad#Network Funding] [vimeo id=”78962141″ width=”625″ height=”352″] It’s a marketshare problem. As an industry we have been negatively impacted by falling home values, cuts in lending ratios or principal limits, elimination of products and borrower qualification guidelines. In 2009 over 114,000 reverse mortgages

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