Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among
The Mortgage Professor Examines the HECM Marketplace Dysfunction: abnormal or impaired functioning of a person, organ, or in our case Home Equity Conversion Mortgages. Is our market truly dysfunctional? If so, what corrections can we make to better expand our reach to eligible homeowners? Some people report on what is.
[vimeo id=”108623612″ width=”625″ height=”352″] Part 2 of our interview with Jack Guttentag: Rising Mortgage Rates and HECM Impact In part two of our interview The Mortgage Professor discusses rising mortgage rates, proposed interest rate disclosure to borrowers, longer interest rate lock periods, industry preparedness for a rising interest rate market and
In part one of our interview The Mortgage Professor discusses the possibility of double-digit mortgage interest rates which have not been seen since the HECM program’s inception. We explore the industry impact, consumer awareness, disclosures and more.