Lending Ratios

A Bigger Pie – Expanding Our Marketshare

Shannon Hicks
Larger Market = More Qualified & Interested Borrowers [ad#Network Funding] [vimeo id=”78962141″ width=”625″ height=”352″] It’s a marketshare problem. As an industry we have been negatively impacted by falling home values, cuts in lending ratios or principal limits, elimination of products and borrower qualification guidelines. In 2009 over 114,000 reverse mortgages

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