long term care

The Perfect Storm

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

Wishful Thinking: HECM Costs & Financing LTC

Shannon Hicks
[vimeo id=”156779037″ width=”625″ height=”352″] ‘Wishful Thinking’: Lowering HECM Costs & Increased Loan Adoption It may be wishful thinking on the part of the Long Term Care Financing Collaborative to think that further reducing HECM costs will increase loan adoption and opportunities to finance long-term care. Reverse Mortgage Daily Columnist Jason

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