Marketing

Analyst who predicted 2008 crash sees home values going down this much

Shannon Hicks
a Unable to use the embedded player? Listen here. EPISODE #739 The most effective product messaging for reverse mortgages [Reverse Mortgage Daily] In RMD’s most recent podcast Chris Clow interviews one originator who’s found what he sees as the most effective approach to reverse mortgage communication. . Other Stories: Protect

Winning hearts & minds

Shannon Hicks
Are you in The Resistance? The Resistance was a term popularized during World War II. It described movements engaged in an organized effort to oppose an occupying force through varying means. Reverse mortgage professionals, while certainly not at war, find themselves pushing against the larger forces of tradition, media misinformation,

The Fallacy of ‘Debt Elimination’

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

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