Marketing

Winning hearts & minds

Shannon Hicks
Are you in The Resistance? The Resistance was a term popularized during World War II. It described movements engaged in an organized effort to oppose an occupying force through varying means. Reverse mortgage professionals, while certainly not at war, find themselves pushing against the larger forces of tradition, media misinformation,

The Fallacy of ‘Debt Elimination’

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

Are Google Ads Dead?

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

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