Marketing

11 ways to grow your business

Shannon HicksAugust 16, 2021August 16, 2021

by Shannon HicksAugust 16, 2021August 16, 20210642

Knowing HECM-to-HECM refinances will eventually fade, here are 11 practical ways to grow your business in any market. Review all previous leads that were short to close. See if they may qualify with today’s low interest rates. Find every potential borrower lead written down on a scrap of paper, Post-It-Note,

The Problem with Drift Net Marketing

Shannon HicksJuly 20, 2021July 19, 2021

by Shannon HicksJuly 20, 2021July 19, 20210635

How today’s top-producers are succeeding Last fishing season I sat down with my friend Mike and caught up on his recent fly fishing exploits in Shasta Lake, California. As an experienced fisherman, he related to me how he adjusted his typical techniques due to the rapidly-rising waters in the reservoir

Be a Joiner

Shannon HicksMay 24, 2021May 27, 2021

by Shannon HicksMay 24, 2021May 27, 20210772

“My wife said she’s going to kill me if I join another group”, chuckled a new member of our club. He’s what you may call a “Joiner”. Someone who is prone to join and actively participate in several different organizations. Are you a ‘joiner’? If not, you may want to

Winning hearts & minds

Shannon HicksMarch 8, 2021March 8, 2021

by Shannon HicksMarch 8, 2021March 8, 202111018

Are you in The Resistance? The Resistance was a term popularized during World War II. It described movements engaged in an organized effort to oppose an occupying force through varying means. Reverse mortgage professionals, while certainly not at war, find themselves pushing against the larger forces of tradition, media misinformation,

The Fallacy of ‘Debt Elimination’

Shannon HicksFebruary 8, 2021February 8, 2021

by Shannon HicksFebruary 8, 2021February 8, 202111345

Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

Bored to Tears…

Shannon HicksJanuary 11, 2021January 11, 2021

by Shannon HicksJanuary 11, 2021January 11, 202101106

[2-minute read] How to be BRIEF, not BORING Are they bored to tears? Your senior email recipients that is. If your email doesn’t get to the point quickly they will quickly stop reading and hit delete. You got an open but no click to your webpage. Perhaps they’re patient and

I would have written a shorter email…

Shannon HicksJanuary 7, 2021January 7, 2021

by Shannon HicksJanuary 7, 2021January 7, 202101008

*Always seek approval from your lender/broker before creating digital marketing pieces. Brevity is a continuous battle, one which requires careful consideration. Here’s how to use it in your email marketing.

How to get a local TV interview

Shannon HicksOctober 29, 2020October 29, 2020

by Shannon HicksOctober 29, 2020October 29, 20201842

Here’s a short ‘how-to-guide’ on how to get on your local television station and what topics to present.

5 Mistakes Reverse Mortgage Borrowers Should Avoid

The Problem with Being House-Rich

Reverse mortgage red flags to watch for

How a HECM could save uninsured homeowners from…

Marketing

11 ways to grow your business

The Problem with Drift Net Marketing

Be a Joiner

Winning hearts & minds

The Fallacy of ‘Debt Elimination’

Bored to Tears…

I would have written a shorter email…

How to get a local TV interview

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