Branding: Making a Name for Yourself in B2B Marketing
Reverse Focus shines as your B2B ally: by taking the guesswork out of what you need to know to build a successful reverse mortgage business.
Marketing
Borrowing Others Brains
Wouldn't it be nice to have access to other brains, to help build your reverse mortgage business and to test-drive new ideas? There's a way to do so without resorting to sci-fi: MasterMind groups
Metrics: Why they matter
Metrics. Not the metrics we were taught in school but the metrics of your business, marketing and leads. Simply put, metrics...
Generation “U”: Unretired & Inspired
[ad#CCCS] Generation “U”: Unretired & Inspired… and Reverse Mortgage-Ready! Seniors Staying In The Workforce Longer Workplace expert Lynn Taylor, who coined the term “Gen U” for Generation Unretired, believes today’s seniors and soon-to-be seniors represent a sea change for both business and the reverse mortgage industry. She says, “With the
The Best Brains of Our Lives – Senior Clients
[ad#CCCS] The Benefits of a “Reverse Mortgage-Age” Mind When people talk about “having a senior moment” it’s decidedly unfunny — especially if you’re the one who went to the basement and now can’t recall why. But the surprisingly good news? Our brains are more fertile and resilient than once believed
Optimistic? Recap of Annual Meeting
[ad#Kirchmeyer] [vimeo id=”31274257″ width=”601″ height=”338″] A recap of the annual meeting in Boston provided an optimistic mood of the state of the reverse mortgage industry.
Small town economics in Reverseville
[vimeo id=”29847239″ width=”601″ height=”338″] Opportunity in Reverseville: To learn more about marketing to banks and credit unions join our free webinar Wednesday October 5th at 10am. You can also get more information and great videos at RM Bank Blueprint here.
Cookie-Baking Granny … Or Purple-haired Artist? Marketing to the Mature Home Owner / Part 3
In the Leave It to Beaver and My Three Sons era, grandmas wore aprons, baked mouth-watering cookies, and indulged their grandchildren in ways mom and dad would not. Grandpa might have been a bit gruff, but his grandchildren knew his arthritis was acting up, and he loved them even if
