HECMs could go mainstream if Congress does this
Reverse mortgages could finally become a mainstream option if these reforms are enacted by Congress...
marketshare
Israeli startup seeks to fill U.S. HECM opportunity gap
The Israeli startup SixtyFive's origins can be traced to the small U.S. market share of eligible older households who could qualify for a reverse mortgage..
The harvest is great but…
Seeing the potential of something with such incredible benefit but lacking the workforce to spread the word must be frustrating. Reverse mortgage professionals can certainly empathize.
Why so few? It’s complicated.
Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among
Bake a Bigger Pie Instead
Many have complained that the reverse mortgage pie is shrinking? Is it time to start baking a bigger pie instead?
