media

Lessons learned from a Washington Post story

Shannon HicksJune 14, 2021June 11, 2021

by Shannon HicksJune 14, 2021June 11, 20214 339

Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

The media is looking for COVID-19 stories: Will they find you?

Shannon HicksApril 13, 2020April 20, 2020

by Shannon HicksApril 13, 2020April 20, 20203 890

Media outlets are looking for financial stories related to the coronavirus pandemic. Here’s how you can be the ‘expert’. Your local media outlets, both print, and television, are hungry for financial stories related to the Coronavirus pandemic and chances are they don’t know who you are or the solutions

How to be a HECM Expert on Television

Shannon HicksFebruary 3, 2020January 31, 2020

by Shannon HicksFebruary 3, 2020January 31, 202001179

Getting on TV is not impossible. Here’s how some did it. Let’s face it. Credibility is everything when it comes to approaching homeowners about how the Home Equity Conversion Mortgage. One of the most powerful ways to boost your standing as the authority on all things reverse mortgage is

3 Reasons to Get a Reverse Mortgage

Shannon HicksJanuary 24, 2020

by Shannon HicksJanuary 24, 202011416

The Motley Fool gives 3 reasons to get a reverse mortgage You may want to file away the statements made in a recent Motley Fool article the next time you sit down with a potential borrower. While many financial columnists are not only critical but misinformed about the Home

Foreclosure Confusion & Media Fallout

Shannon HicksJuly 15, 2019July 10, 2019

by Shannon HicksJuly 15, 2019July 10, 201911259

HECM loan terminations and ‘foreclosures’ source of recent negative press coverage Let’s face it. Foreclosure is an ugly and scary word. Unfortunately, it’s the same word that is commonly used when a Home Equity Conversion Mortgage is terminated- often when the loan balance exceeds the home’s value. Additional resources:

A Convenient Scapegoat

Shannon HicksAugust 29, 2017August 29, 2017

by Shannon HicksAugust 29, 2017August 29, 20174 1320

“If it bleeds it leads”. This phrase gives the general public a peek behind the curtain of print and television journalism’s choice of what’s ‘news’ and how it is presented (slanted). Fear-based news has become even more profitable with the advent of online news sites seeking salacious headlines using fear

Not Surprised

Shannon HicksMarch 2, 2015February 27, 2015

by Shannon HicksMarch 2, 2015February 27, 20157 1132

The media is inaccurate, misleading and selective in reporting the facts? What’s new. The Consumer Financial Protection Bureau’s recent release of it’s report on reverse mortgage complaints was seized upon by both the media and so-called consumer advocate groups. Surprised? No. Damaging? Possibly.

New York Times: Expose Examined

Shannon HicksOctober 22, 2012October 22, 2012

by Shannon HicksOctober 22, 2012October 22, 201214 1538

Ironic. That is on the eve of the National Reverse Mortgage Lender’s Association Annual Meeting in San Antonio the New York Times published a front page expose. After a year and a half of mostly positive press since the introduction of the HECM Saver has the media pendulum swung back

A Day of Reckoning is Coming

When stimulus is not enough

HECM Refis: Are they Peaking?

The question every older homeowner should be asking…today

media

Lessons learned from a Washington Post story

The media is looking for COVID-19 stories: Will they find you?

How to be a HECM Expert on Television

3 Reasons to Get a Reverse Mortgage

Foreclosure Confusion & Media Fallout

A Convenient Scapegoat

Not Surprised

New York Times: Expose Examined

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