media

A Convenient Scapegoat

Shannon HicksAugust 29, 2017August 29, 2017

by Shannon HicksAugust 29, 2017August 29, 20174 513

“If it bleeds it leads”. This phrase gives the general public a peek behind the curtain of print and television journalism’s choice of what’s ‘news’ and how it is presented (slanted). Fear-based news has become even more profitable with the advent of online news sites seeking salacious headlines using fear

Not Surprised

Shannon HicksMarch 2, 2015February 27, 2015

by Shannon HicksMarch 2, 2015February 27, 20157 390

The media is inaccurate, misleading and selective in reporting the facts? What’s new. The Consumer Financial Protection Bureau’s recent release of it’s report on reverse mortgage complaints was seized upon by both the media and so-called consumer advocate groups. Surprised? No. Damaging? Possibly.

New York Times: Expose Examined

Shannon HicksOctober 22, 2012October 22, 2012

by Shannon HicksOctober 22, 2012October 22, 201214 376

Ironic. That is on the eve of the National Reverse Mortgage Lender’s Association Annual Meeting in San Antonio the New York Times published a front page expose. After a year and a half of mostly positive press since the introduction of the HECM Saver has the media pendulum swung back

Is 62 too young for a reverse mortgage?

Shannon HicksApril 23, 2012September 10, 2013

by Shannon HicksApril 23, 2012September 10, 20137 721

People's behavior makes sense if you think about it in terms of their goals, needs, and motives. That's the case when it comes to the trend toward younger reverse mortgage borrowers. But senior advocates and others see it differently...

New Media for a New Life Stage – Online Reverse Mortgage Marketing

Amara RoseJanuary 24, 2012January 24, 2012

by Amara RoseJanuary 24, 2012January 24, 20122 320

The new media is an ideal forum for reaching reverse mortgage prospects who have embraced the internet. Here's how to engage this new demographic.

Jumbos compliment a challenged HECM market

A Tough Sale?

HECMS: A Risky Proposition?

What they’re not telling you

media

A Convenient Scapegoat

Not Surprised

New York Times: Expose Examined

Is 62 too young for a reverse mortgage?

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