media

Lessons learned from a Washington Post story

Shannon Hicks
 Without audience targeting are Google Ads Dead? Think again… Early this month Google announced new restrictions for targeting specific audiences. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases. The news of these restrictions created quite a stir among

The media is looking for COVID-19 stories: Will they find you?

Shannon Hicks
 Media outlets are looking for financial stories related to the coronavirus pandemic. Here’s how you can be the ‘expert’. Your local media outlets, both print, and television, are hungry for financial stories related to the Coronavirus pandemic and chances are they don’t know who you are or the solutions

Foreclosure Confusion & Media Fallout

Shannon Hicks
 HECM loan terminations and ‘foreclosures’ source of recent negative press coverage Let’s face it. Foreclosure is an ugly and scary word. Unfortunately, it’s the same word that is commonly used when a Home Equity Conversion Mortgage is terminated- often when the loan balance exceeds the home’s value. Additional resources:

Not Surprised

Shannon Hicks
The media is inaccurate, misleading and selective in reporting the facts? What’s new. The Consumer Financial Protection Bureau’s recent release of it’s report on reverse mortgage complaints was seized upon by both the media and so-called consumer advocate groups. Surprised? No. Damaging? Possibly.

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