media

How to be a HECM Expert on Television

Shannon HicksFebruary 3, 2020January 31, 2020

by Shannon HicksFebruary 3, 2020January 31, 20200640

Getting on TV is not impossible. Here’s how some did it. Let’s face it. Credibility is everything when it comes to approaching homeowners about how the Home Equity Conversion Mortgage. One of the most powerful ways to boost your standing as the authority on all things reverse mortgage is

3 Reasons to Get a Reverse Mortgage

Shannon HicksJanuary 24, 2020

by Shannon HicksJanuary 24, 20201614

The Motley Fool gives 3 reasons to get a reverse mortgage You may want to file away the statements made in a recent Motley Fool article the next time you sit down with a potential borrower. While many financial columnists are not only critical but misinformed about the Home

Foreclosure Confusion & Media Fallout

Shannon HicksJuly 15, 2019July 10, 2019

by Shannon HicksJuly 15, 2019July 10, 20191671

HECM loan terminations and ‘foreclosures’ source of recent negative press coverage Let’s face it. Foreclosure is an ugly and scary word. Unfortunately, it’s the same word that is commonly used when a Home Equity Conversion Mortgage is terminated- often when the loan balance exceeds the home’s value. Additional resources:

A Convenient Scapegoat

Shannon HicksAugust 29, 2017August 29, 2017

by Shannon HicksAugust 29, 2017August 29, 20174 817

“If it bleeds it leads”. This phrase gives the general public a peek behind the curtain of print and television journalism’s choice of what’s ‘news’ and how it is presented (slanted). Fear-based news has become even more profitable with the advent of online news sites seeking salacious headlines using fear

Not Surprised

Shannon HicksMarch 2, 2015February 27, 2015

by Shannon HicksMarch 2, 2015February 27, 20157 628

The media is inaccurate, misleading and selective in reporting the facts? What’s new. The Consumer Financial Protection Bureau’s recent release of it’s report on reverse mortgage complaints was seized upon by both the media and so-called consumer advocate groups. Surprised? No. Damaging? Possibly.

New York Times: Expose Examined

Shannon HicksOctober 22, 2012October 22, 2012

by Shannon HicksOctober 22, 2012October 22, 201214 752

Ironic. That is on the eve of the National Reverse Mortgage Lender’s Association Annual Meeting in San Antonio the New York Times published a front page expose. After a year and a half of mostly positive press since the introduction of the HECM Saver has the media pendulum swung back

Is 62 too young for a reverse mortgage?

Shannon HicksApril 23, 2012September 10, 2013

by Shannon HicksApril 23, 2012September 10, 20137 1290

People's behavior makes sense if you think about it in terms of their goals, needs, and motives. That's the case when it comes to the trend toward younger reverse mortgage borrowers. But senior advocates and others see it differently...

New Media for a New Life Stage – Online Reverse Mortgage Marketing

Amara RoseJanuary 24, 2012January 24, 2012

by Amara RoseJanuary 24, 2012January 24, 20122 542

The new media is an ideal forum for reaching reverse mortgage prospects who have embraced the internet. Here's how to engage this new demographic.

4 Homeowner Types You Should Know

Justified Optimism?

How to be a HECM Expert on Television

3 Reasons to Get a Reverse Mortgage

media

How to be a HECM Expert on Television

3 Reasons to Get a Reverse Mortgage

Foreclosure Confusion & Media Fallout

A Convenient Scapegoat

Not Surprised

New York Times: Expose Examined

Is 62 too young for a reverse mortgage?

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