John shares one of his pet peeves when attending business meetings and conferences…
About John Luddy: John has trained reverse mortgage professionals how to be successful when sitting face-to-face at the kitchen table with prospective HECM borrowers. Norcom is looking for qualified loan officer candidates. To learn more call 1-860-507-2582 or email John Luddy here
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Editor in Chief: HECMWorld.com
As a prominent commentator and Editor in Chief at HECMWorld.com, Shannon Hicks has played a pivotal role in reshaping the conversation around reverse mortgages. His unique perspectives and deep understanding of the industry have not only educated countless readers but has also contributed to introducing practical strategies utilizing housing wealth with a reverse mortgage.
Shannon’s journey into the world of reverse mortgages began in 2002 as an originator and his prior work in the financial services industry. Shannon has been covering reverse mortgage news stories since 2008 when he launched the podcast HECMWorld Weekly. Later, in 2010 he began producing the weekly video series The Industry Leader Update and Friday’s Food for Thought.
Readers wishing to submit stories or interview requests can reach our team at: info@hecmworld.com.
2 Comments
Before I was a mortgage loan officer I owned an executive recruiting business. One thing we learned was to always give out 2 business cards – one to keep and one to give away. As a result, we began receiving referrals from all over the country.
When you write a thank you note, always enclose 2 business cards. Very inexpensive way to market. Out of sight, out of mind so send birthday cards to past clients…and enclose your business card.
It is so good to hear clear emphasis on selling. It seems for a few years we tried to fool ourselves into believing that we were not selling but educating. Education is how we sell.
If you have given up on selling then that in large part explains lower applications. The education thing was a PR stunt started by those who trying to falsely impress HUD.
The emphasis on education over selling like other campaigns was a failure. Let us sell by educating and watch applications grow.