4 Questions to overcome common objections
Here are 4 questions to ask when confronted with these common HECM objections
objections
What they’re not telling you
HECM originators: the silent objection for many older homeowners is using up their home equity [Download transcript] When you sit down with a potential reverse mortgage borrower, you know they didn’t invite you over for a cup of coffee. Before they clicked on your ad, picked up the phone
Walking into the Lion’s Den
Winning over those who already oppose the reverse mortgage There may be times when meeting with the adult children of a potential borrower or with a group of skeptical financial planners feels like walking into a lion’s den.
